»genua – Showroom«

»genua – Showroom«

Complexity is a fundamental characteristic of IT security. To represent this complexity in simple and descriptive terms, in turn, is a fundamental characteristic of LIW Design’s work. genua GmbH, a firm specializing in IT security solutions, agreed, and now presents complex issues very simply – at its corporate headquarters in Munich.

The world is a network. And so is the showroom. Cables visibly snake along walls and ceilings. Their pathways resemble circuit board tracks, forming silhouettes of industrial complexes. They lead to thematic islands describing the details of genua’s IT security products. Networks become visible and the room retains its expansiveness, since the solutions are presented in a purist design in thematic islands arranged along the walls. As they do in real life, the IT solutions recede into the background. They are notable for their effectiveness, not their high visibility. Unobtrusive elements, such as illuminated bollards, serve to translate their functions for the viewer’s eye.

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