»Philips Healthcare – HSK 2015«

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»Philips Healthcare – HSK 2015«

Philips Healthcare required an impressive fair booth for the Capital Conference for Medicine and Healthcare (‘Hauptstadtkongress Medizin und Gesundheit’).

The brief was to showcase the five principal divisions of Philips Healthcare and to translate the new market position ‘Innovation and you’ into an emotive event architecture.

The solution was to use the company’s trademark logo shape and gradually open it up, creating five segments, each one representing one of the company’s divisions. At Philips, innovation and people form a unit – this is mirrored in this trade booth.

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