»Goethe Institute Mexico – Popup Tour for the German Year«
»Goethe Institute Mexico – Popup Tour«
Project
»Goethe Institute Mexico – Popup Tour for the German Year«, 2016
Location
Mexico
Category
Exhibition / Pitch
Service
Concept, Design
Elements of tradition and history break through the modern image with gentle power, using light, reflections and shadows. The popup information containers allow the viewer a glimpse of a birch forest. The combination of timeless trees with technically up-to-date touch-screens allows traditional images to break through into modernism. Floor-to-ceiling mirrors extend the little forest optically – apparently infinitely, far back into German history. This is a space for lingering and discovery. The entertainment container works like a beating heart of tradition in a modern guise. Highlights of German cultural history shine through, ranging all the way to our present times. Lamps and even the shadows they throw point to German tradition, while state-of-the-art projection technology makes all kinds of events possible.